Want your business to be Seen, be Heard and be Understood?
You need to be able to speak confidently first..
You’re on the couch in a TV studio. You met the breakfast show hosts 30 seconds ago...
Cameras are rolling from all angles, and they’re pointed right at you.
You don’t know where to look. Lights are blazing.
We’re counting you out of the ad break in… 3, 2, 1. Now you are live on air!
Hundreds of thousands of people are tuning in and listening to your every word. This interview will most likely be published online and on social media, meaning wider and longer lasting circulation for your brand.
The impact of national media coverage can be profound. The way you respond to questions from journalists could make or break your reputation and, most importantly, customer trust.
Which is why being able to communicate confidently is absolutely critical.
So, how do you prepare before your brand is in the headlines?
Are you ON AIR ready?
Media Training Workshops
These are for anyone who could be a media spokesperson for a business or organisation - or simply wants to be a better communicator.
Hosted in a real TV studio, you will learn how to think like a journalist, understand what they want and learn how to pitch your unique story to them for successful news coverage.
We’ll put you through your paces with practical training activities, designed to teach you how to navigate live or precorded interviews for TV, radio, print - and your own social media channels.
Our facilitators take the time to understand what it is you are trying to say - then help you articulate that message clearly and concisely.
You will leave feeling confident and ON AIR ready.
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A crash course for the time poor spokesperson who wants to get straight to the nitty gritty.
Learn how to:
- Present confidently in live and pre-recorded television and radio interviews
- Communicate powerful and memorable key messages
- Take control of any media encounter by understanding journalists, their motivations and news values
- Anticipate and prepare for challenging questions
- Pitch stories and build relationships with journalists
On top of this, you’ll get:
- Individual performance coaching from expert broadcasters
- Experience in a real TV studio
- Copies of your raw TV interviews
- Networking with other emerging leaders across a range of industries
Duration: 3.5 hours
Every person leaves feeling equipped and media ready
Melbourne dates coming soon...
Meet our Principal Trainer...
Jessica Ridley has worked for Australia’s largest commercial TV and radio networks - Channel 9, Channel Seven and radio station 2GB. Jessica has developed a reputation as a highly engaging and versatile journalist, having spent the past decade waking up to a 3AM alarm for breakfast television on both Sunrise and more recently the Today Show.
During this time she has covered major news events including the COVID-19 pandemic, state and federal elections, bushfires, floods and high profile court cases, while also working on finance, business news, technology, health and real estate stories. Jess has also worked as a news producer, making decisions about what goes on air.
Jessica trained in Broadcast Journalism at the Western Australian Academy of Performing Arts (WAAPA), after completing her communications degree with PR and advertising majors.
She has a strong understanding of how the national news cycle works and now helps her BTW Media clients learn how to secure reputation-building media exposure.
Seen and heard on…
1:1 or corporate sessions…
Keen to explore BTW Media’s tailored executive coaching options?
We have a limited intake for 2023. Please Complete this quick form
Or drop us a line on info@btwmedia.com.au
Trusted by…
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High quality broadcast standard video,
in a fraction of the time our competitors take. -
Being able to present confidently to camera is essential for everyone.
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Our strong relationships with decision makers in national newsrooms can help you achieve brand building coverage.